Course Launch + Free Gift

Yo!

I just launched my new course, Modern Prospecting: How to build high-performing outbound motion without expensive tech or adding headcount.

It’s based on the exact process we’ve used here at Practical Prospecting for 60+ B2B companies.

Each chapter contains a tactical video overview with real examples, step-by-step walk throughs, + free AI tools, swipe files, and additional resources to help you along the way.

Here’s what’s inside:

Chapter 1: ICP & TAM Building

How to map your entire addressable market, validate it against your customer list, and segment it so your messaging actually lands. I’ll show you how to do this for cheap with the right tools.

Chapter 3: Email Infrastructure & Lean Stack 

Domains, warmup, sending volumes, deliverability best practices, and the only tools you actually need.

Chapter 4: Offer Creation 

Why "15 minutes to chat" isn't an offer, and how to build CTAs that get replies from people who otherwise wouldn't respond.

Chapter 5: Messaging 

The only two email types you need, how to sequence them, and the 9 variables to test when campaigns aren't converting.

Chapter 6: LinkedIn Outreach 

The 4-step sequence getting 30%+ reply rates and how to run it at scale without being spammy.

Chapter 7: Cold Calling 

How to set up a high converting cold call motion. Including routing email and LinkedIn replies to your SDRs in real time so every call has context and is warm.

Chapter 8: Testing, Metrics & Iteration 

The 4 metrics that matter, how to diagnose what's broken, and how to fix it without guessing. I give you my complete systematic testing process.

Chapter 9: Automation & Workflows 

The core automations I run at the agency, built for teams that want to scale without adding headcount.

Click here to get the course.

And if you’re not ready for the course, here’s a free swipe file of all my top email templates.

Thanks for reading,

Jed