127: My 2025 Outbound Tech Stack

Welcome back to The Practical Prospecting Newsletter!

Today I’m sharing the 50+ tools in my tech stack.

Quick disclaimer: I’m not saying you need every one of these. We work with a wide range of clients, so we keep a wide range of tools in play.

If you’d rather skip the trial-and-error and get direct access to these tools (plus our expertise in running them), book a time with me here.

P.S. We just re-launched our website, check it out here!

Data & Enrichment Tools

ZoomInfo
One of my main data providers. Better coverage than Apollo in my opinion, since ZoomInfo has a real human-sourced database (not just scraping/guessing algorithms. The only downside, of course, is that it’s expensive. But ya get what you pay for ;)

Apollo
I occasionally use Apollo for list building and contact info. Some of my clients also use their sequencer, which works surprisingly well. If you can’t justify ZoomInfo’s cost, Apollo is a good entry-level option.

Sales Navigator
Still the gold standard for the freshest data, since people update LinkedIn first. I often pair it with Prospeo’s Chrome extension to scrape emails in bulk.

Email Waterfall Tools

Inside Clay, we connect multiple contact data providers via API to maximize email and phone number coverage.

Here’s the sequence we use (listed in the exact order of our waterfall):

• LeadMagic (email + phone)

  • LeadMagic is also great for finding hiring signals. They scrape actual company websites, which is usually more accurate than job boards or LinkedIn Jobs.

• Prospeo

  • Great bang for your buck for bulk email + phone data.

• Icypeas

  • Cheaper per email cost than LeadMagic and Prospeo, but not as accurate. Also, it doesn’t have phone data.

• Full Enrich

  • Haven’t used it yet, but wanted to include it because I’m about to start trialing it. Hearing good things.

• TryKitt

  • Best value for bulk enrichment. I put it first in the waterfall when I need to pull 30k+ emails at once.

Apify
A must-have for scraping + automation. Especially if you target blue-collar industries that are hard to find on traditional data tools.

Outscraper
Great for scraping local or small-business leads. I’ve been leaning more on Apify lately, but it's still a solid tool.

Ocean
Hands down the best lookalike tool I’ve tested. Also includes contact data, which most people don’t realize.

Instant Data Scraper
Lightweight web scraper. Everyone needs this tool. It’s a free Chrome extension.

Intent Signal & Research Tools

Clay
Couldn’t run my business without it. Clay is my main operating system for data, enrichment, personalization, and campaign automation.

Common Room
Great for 1st-party signals like PLG activity, website engagement, and community engagement. Especially valuable if you already have a strong inbound or community motion.

RB2B
I use RB2B to uncover anonymous website visitors and feed them back into outbound.

Trigify
My favorite new tool this year. Lets me track people engaging with relevant content on social channels, then automatically trigger outbound campaigns off those signals.

The Swarm
Haven’t used it in production yet (only a trial), but so far I like the concept: mapping warm leads by showing which of your team, customers, or network are already connected to ICPs for intro potential.

OpenAI
Powering my custom GPTs for personalization, research, and message creation. I also connect it through the Clay API to automate personalization at scale.

Claude
My favorite tool for messaging ideation, brainstorming angles, and refining cold email copy.

Email Infrastructure Tools

We use 5 different tools for email infrastructure (i.e. bulk creating inboxes and domains).

I recommend using at least two providers since platforms do run into issues, so spreading infra across multiple tools lowers your risk.

All work well, and are around the same price:

1. Mailforge

2. Mailreef

3. Hypertide

4. Zapmail

5. Voltic

Mailivery
Great email warm-up platform. We use it sometimes to test against Smartleads’ email warmup. Keeps inbox placement high.

Domains
I buy and manage domains through Dynadot + GoDaddy. Both are reliable.

Outreach Tools

Smartlead
My main email sending platform. I couldn’t run my business without it. They have the best email deliverability features to safely send bulk emails without worrying about going to spam.

HeyReach
Automates LinkedIn outreach. Right now, LI is outperforming email across the board in terms of reply rates. We’re seeing 25%+ reply rates in multiple industries.

Sendspark
For sending personalized video in email CTAs. Also, their AI video feature is actually really good now. I’m going to be testing it more soon.

Trellus
Dialer with great pricing/value.

Nooks
Best parallel dialer I’ve used so far.

Internal Tools

Calendly
Still the cleanest scheduling tool.

PandaDoc
Contracts + e-sign.

Slack
Internal comms hub.

Pipedrive
CRM. Super underrated for how simple yet customizable it is. Plus, you can set up a ton of helpful automations.

Asana
My project management system.

Notion
Centralized documentation + playbooks.

Tango
Quick SOP capture. Great for onboarding new hires.

Zapier
Automates workflows and integrates half my stack.

n8n
Open-source alternative to Zapier. More technical, but extremely flexible if you want to self-host and control costs.

WordPress / Unbounce
For sites + landing pages.

Bitdefender
Security + antivirus. A boring but necessary piece of the stack.

Beehive
Newsletter platform.

Tally
Simple, free forms tool. Fantastic value.

tl;dv
Meeting recorder that transcribes, timestamps, and summarizes calls. Saves me from rewatching full recordings and makes sharing notes easy.

Lovable
My no-code dashboard builder. I use it for both internal automations and customer-facing reporting — gives clients visibility without me needing to custom-code.

Supabase
My database + backend layer for tracking automations, KPIs, and connecting into Lovable for reporting.

SuperWhisper
Speech-to-text tool I use to talk to AI instead of typing. Speeds up ideation, note-taking, and drafting messages.

Let me know what tools I’m missing!

Thanks for reading,

Jed