109: Building a Cold Email Campaign With ChatGPT

Read time: 4min

Welcome back to The Practical Prospecting Newsletter!

Today I’ll teach you to create a cold email campaign from scratch using ChatGPT: including who to target, which signals to use, messaging, offer ideas, etc.

These are the exact prompts I use to build the basic campaign strategy for clients.

Also, I ran each prompt on my own company — click here to see the outcome.

Agenda:

• Prompt #1: Context

• Prompt #2: Targeting

• Prompt #3: ICP

• Prompt #4: Personas

• Prompt #5: Messaging

• Prompt #6: Revision

• Prompt #7: Offers

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Prompt #1: Context

This first prompt is straightforward: give the AI context about your company for future prompts.

Here’s the Prompt:

Prompt #2: Targeting

Once I’ve given it context about my company, my first prompt is to come up with relevant campaign ideas.

This is especially useful when working with clients who are in industries I’m not super familiar with.

This prompt will highlight tons of relevant and creative signals that you might not have thought of.

Here’s the Prompt:

Now review the ideas that ChatGPT gave you and figure out which signals you can find using the data tools you have.

You can also ask ChatGPT: “What specific tools would you recommend for finding each one of these events and signals?”

To help narrow down the signals you want to focus on for your first campaign, you can ask ChatGPT: “Out of all of these signals, what are the top 3 that you think would be most impactful?”

Then use a combination of all three of those signals for your campaign.

Prompt #3: ICP

Now that you know the signals you’re going to use for your campaign, you need to get specific on the ICP (ideal customer profile) criteria so you can build your list.

Here’s the Prompt:

Prompt #4: Personas

Prospecting lists often suffer from a wide range of job titles, which makes your messaging less relevant. Reducing job title variation improves message targeting.

That’s what this prompt is designed to help with.

Here’s the Prompt:

Prompt #5: Messaging

I never rely on AI to create my entire email message. But it’s great for getting me 80% of the way there (with the right context).

This prompt will help you create an email template for that specific ICP it just outlined for you.

Bonus Tip:

• At the bottom of the prompt, add “Here are some cold email templates that have worked well for inspiration” — then copy/paste your (or someone else’s) best-performing email templates.

Here’s the Prompt:

Prompt #6: Revision

I just shared this prompt in a recent newsletter, but I wanted to share it again because it’s quickly become my favorite prompt.

Many times, a cold email looks good to us, but we aren’t in our prospect’s shoes. So we don’t know what makes them skeptical, confused, or uninterested.

This prompt helps you identify those things so you can improve your messaging.

Here’s the Prompt:

Prompt #7: Offers

I’ve talked about this many times in previous newsletters: including free gives or offers in your cold emails almost always leads to higher response rates.

So I use ChatGPT to help come up with these ideas for me.

Then I’ll use those offers/gives in my call to action.

Here’s the Prompt:

Thanks for reading,

Jed